Louise Sinaga Helmfrid is a photographer who creates still images for brands, documentaries and her own artistry. Louise’s images capture the beauty in everyday life both in her documentary-style work and in her editorial work, often emphasizing bold colours, textured elements and nature as a frame for her subjects.

Her skill in creating strong portraits that tell the human story, which reflects the agency of the people being portrayed, has led her to work with clients such as Puma, Vogue Scandinavia, Dove and Google.